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mybrand.com 
모든 고객 사례 보기

Let AI handle the 80%. Your team handles the 20% that matters.

From first response to product recommendations
and post-chat surveys,
AI resolves the majority of repetitive inquiries,
freeing your team to focus on complex, high-value conversations.

Click to explore real customer data

Real results
from real teams

Not a demo. Not a promise. Real outcomes from real support teams.
See how support volume, workflows, and team structure change with AI.

View All Cases
View All Cases
BRANDEN
80.2%

AI resolution rate

80.2%

From verifying customer info to checking orders on Cafe24, confirming shipments, and processing courier returns—all these complex order cancellation workflows are now 100% automated thanks to ALF.

Chi-ho Yoo, SCM Division Head at BRANDEN

View case

From verifying customer info to checking orders on Cafe24, confirming shipments, and processing courier returns—all these complex order cancellation workflows are now 100% automated thanks to ALF.

Chi-ho Yoo, SCM Division Head at BRANDEN

Smarter with every conversation

AI resolves routine inquiries in real time, so your team can focus on high-impact conversations. As it learns from every interaction, resolution rates go up and manual workload goes down.


Rules

Rules you can trust

AI that makes things up or breaks policy is a risk.
Set clear rules, and ensure every response stays accurate and on-brand.
Default CX tone
ALF is a friendly CX manager. Guide customers warmly about the brand.
  • Use a warm, trustworthy yet casual tone.
  • Keep responses concise and focused on the question.
Looks clear! This should work well.
2 filters
Shipping inquiries
ALF values customers's patience. Provide transparent shipping updates.
  • Don't confirm delivery dates when tracking isn't available.
  • Empathize with excitement and use a friendly, trustworthy tone.
Looks clear! This should work well.
2 filters
International payments
ALF prioritizes data accuracy. Only provide verified information.
  • Don't make assumptions about external banking status.
  • Explain fees and exchange rates clearly and simply.
Looks clear! This should work well.
2 filters
Define how AI responds
  • Apply different rules based on inquiry type, customer data, or context and turn them on or off anytime.
Can I get a refund on the cream I bought last week?
Yes! A 100% refund is available.
Would you like a discount coupon too?
Refunds are available within 7 days for unopened items.
Coupons cannot be issued. Sorry for the confusion.
What?...
AI without guardrails

AI without rules leads to inconsistent answers, confusion, and risk.

Rules

Rules you can trust

AI that makes things up or breaks policy is a risk. Set clear rules, and ensure every response stays accurate and on-brand.

Default CX tone
ALF is a friendly CX manager. Guide customers warmly about the brand.
  • Use a warm, trustworthy yet casual tone.
  • Keep responses concise and focused on the question.
Looks clear! This should work well.
2 filters
Shipping inquiries
ALF values customers's patience. Provide transparent shipping updates.
  • Don't confirm delivery dates when tracking isn't available.
  • Empathize with excitement and use a friendly, trustworthy tone.
Looks clear! This should work well.
2 filters
International payments
ALF prioritizes data accuracy. Only provide verified information.
  • Don't make assumptions about external banking status.
  • Explain fees and exchange rates clearly and simply.
Looks clear! This should work well.
2 filters
Define how AI responds

Apply different rules based on inquiry type, customer data, or context and turn them on or off anytime.

Can I get a refund on the cream I bought last week?
Yes! A 100% refund is available.
Would you like a discount coupon too?
Refunds are available within 7 days for unopened items.
Coupons cannot be issued. Sorry for the confusion.
What?...
AI without guardrails

AI without rules leads to inconsistent answers, confusion, and risk.

Can I get a refund on the cream I bought last week?
Could you tell me the purchase date and if it's been opened?
I bought it last Wednesday, unopened.
AI Agent ALF
Since it's unopened and within 7 days,
a return/refund is available. Let me help you.
AI with rules applied

Set rules to build a safe, reliable AI agent.

Knowledge

Structured Knowledge

Don't just store data, structure it. Organized knowledge helps AI understand, reason,
and deliver the right answers.
Knowledge
NameResolution RateReference Count
NYC Branch(10)
85%1,240
LA Branch(8)
92%2,150
SF Branch(8)
78%890
Store Operation ChecklistReferenced(13)
98%3,420
Customer Service Standard ManualNot referenced(20)
95%1,850
The Table Official SiteReferenced
88%5,600
Ingredient order sheetNot referenced
100%2,100
Monthly sales reportNot referenced
94%840
Customer Service Standard ManualReferenced
95%4,200
Membership guideReferenced
82%1,120
Emergency response guideReferenced
88%440
Structure your Knowledge
  • Group knowledge into folders and customize responses by context. Upload files or URLs, and your AI is ready to answer. Update everything easily with Documents.
Do you have the signature blue latte?
The signature blue latte is a smooth,
sweet drink made by blending
blue powder with milk.
I asked WHERE you sell it...
Unstructured data

More data doesn't mean better answers. Without structure, AI can't deliver what customers need.

Knowledge

Structured Knowledge

Don't just store data, structure it. Organized knowledge helps AI understand, reason, and deliver the right answers.

Knowledge
NameResolution RateReference Count
NYC Branch(10)
85%1,240
LA Branch(8)
92%2,150
SF Branch(8)
78%890
Store Operation ChecklistReferenced(13)
98%3,420
Customer Service Standard ManualNot referenced(20)
95%1,850
The Table Official SiteReferenced
88%5,600
Ingredient order sheetNot referenced
100%2,100
Monthly sales reportNot referenced
94%840
Customer Service Standard ManualReferenced
95%4,200
Membership guideReferenced
82%1,120
Emergency response guideReferenced
88%440
Structure your Knowledge

Group knowledge into folders and customize responses by context. Upload files or URLs, and your AI is ready to answer (RAG). Update everything easily with Documents.

Do you have the signature blue latte?
The signature blue latte is a smooth,
sweet drink made by blending
blue powder with milk.
I asked WHERE you sell it...
Unstructured data

More data doesn't mean better answers. Without structure, AI can't deliver what customers need.

Do you have the signature blue latte?
Which location are you asking about?
I can give you the seasonal menu for each branch.
The COEX branch.
AI Agent ALF
The COEX branch doesn't carry that item.
But they do have the limited Pink Shot Latte!
Filtered knowledge by folder

Manage PDFs, articles, and website data systematically with directory structure, giving your team full control over knowledge architecture.

Tasks (actions)

Actionable support

Go beyond responses. Let AI resolve issues by completing real tasks
like canceling orders or updating bookings.
Trigger

Cancel Order

You are a chatbot for processing order

cancellations and refunds. When a customer says "cancel"...

A. Fetch order list & shipping status

Write JavaScript code.

B. Display orders & identify selection

Add detailed instructions for

the task to perform.

C. Submit cancellation

Write JavaScript code.

D. Cancellation confirmation

Write JavaScript code.

Complete
Automate Tasks
  • Let AI handle real workflows, not just conversations. Set actions with natural language and connect to your systems to automate tasks end-to-end.
Please cancel my order
Sure! Cancellations are available within
7 days of purchase. When did you order?
I ordered 3 days ago. Please cancel it.
Yes, your order from 3 days ago
is eligible for cancellation.
I said cancel it already!
Answers without action

If AI only repeats policies, conversations drag on
and customers get frustrated.

Tasks (actions)

Actionable support

Go beyond responses. Let AI resolve issues by completing real tasks like canceling orders or updating bookings.

Trigger

Cancel Order

You are a chatbot for processing order

cancellations and refunds. When a customer says "cancel"...

A. Fetch order list & shipping status

Write JavaScript code.

B. Display orders & identify selection

Add detailed instructions for

the task to perform.

C. Submit cancellation

Write JavaScript code.

D. Cancellation confirmation

Write JavaScript code.

Complete
Automate Tasks

Let AI handle real workflows, not just conversations. Set actions with natural language and connect to your systems to automate tasks end-to-end. (JavaScript)

Please cancel my order
Sure! Cancellations are available within
7 days of purchase. When did you order?
I ordered 3 days ago. Please cancel it.
Yes, your order from 3 days ago
is eligible for cancellation.
I said cancel it already!
Answers without action

If AI only repeats policies, conversations drag on and customers get frustrated.

Please cancel my order
Sure! Could you tell me the product name?
Green Tea Toner
AI Agent ALF
Order #OZ1392 placed 3 days ago —
Green Tea Toner cancellation has been submitted.
Order cancelled
Execute customer requests directly

Understand requests and complete tasks through automated actions.

Continuous improvement

Know exactly how your AI is performing.

It evaluates conversation quality and suggests how to improve so resolution rates keep increasing.

CX Score
4.6
0.4
Resolution Rate
86.2%
3.4%
Analysis
Positive10 cases (12.0%)
Neutral1412 cases (12.0%)
Negative562 cases (12.0%)
CX Score Trend
5432

Self-evaluation

Every conversation is analyzed automatically, giving you clear insights into quality, gaps, and performance.Every conversation is analyzed automatically, giving you clear insights into quality, gaps, and performance.

AI Analysis

When ALF responds to free exchange inquiries using existing knowledge, agents are stepping in to correct the information.

Related conversations12 cases
Suggested improvement
Within 7 days of receiving the product, free exchange is available for defective items.

However, exchanges may not be possible for simple change of mind or damaged product value. Please contact our customer center for more details.
Thank you.
Within 14 days of receiving the product, free exchange is available for defective items.

However, for simple change of mind or opened packaging and damaged product value, exchanges may not be possible.
Please contact our customer center for more details.
Thank you.

Suggested improvements

Coming soon

AI flags gaps and outdated content, helping you continuously improve accuracy and resolution rates.AI flags gaps and outdated content, helping you continuously improve accuracy and resolution rates.

Channel Works

All your support channels.
One AI.

Use the same Rules, Knowledge, and Tasks across every channel for consistent answers everywhere.

Shop Demo
Customer
Team
AI CoS
Search
🏢
Inbox
Bridget🏢
5
All
1k
Unread
Bookmarks
My Sessions
Scheduled Message...
ALF Customer
Queued
🌠Total
3
🦋Expert
5
🧪Product
2
Assignee
Bridget🏢
5
Isabel🏢
14
Hank🏢
22
Stan🏢
8
Mary🏢
16
Invite new team...
Service
Channel Talk
102
Call
22
Email
35
Line Officia...
12
Naver Talk Talk
1
Instagram Mes...
1
Kakao
1
Wechat
1
Add integrations
Waiting
12:19
All
Opened
Snoozed
Missed
Closed
AriaIsabelJust now
Please make sure to double-che...
Complaint
Return
Refund
JohnStanJust now
I have a question about the delivery.
(Stan: Manual processing compl...)
DianeBridget2m ago
Could you please send me the product link?
Exchange
Shipping
LinaMary5m ago
Can I add a gift wrapping option?
OliviaIsabel5m ago
If it hasn’t shipped yet, can I change to a different color?
Aria
Close
I requested a return 2 weeks ago but still haven’t received a refund.
▸ Internal Actions (3)Return collected, refund not processed – accounting team delay
Isabel● 8:40 PM
Hello Aria,
After checking, our system error caused the refund to be missed.
We sincerely apologize. We will process your refund immediately.
I’ve waited two weeks
A system error? 😡 You didn’t even pick up the phone when I called
▸ Internal Actions (8)
Internal Note
@Bridget @Bridget Is it okay to issue reward points?
Internal Note
@Isabel @Isabel Yes. Please give 3,000 points in compensation.
View all
Isabel● 8:40 PM
We sincerely apologize for the inconvenience. 😢
Your refund has been processed, and we’ve added 30,000 won in reward points for the delay.
Please make sure to double-check in the future.
Reply
Internal Note
Please enter the message to send to the customer
Details
Team
🌳CX
Assignee
Isabel
Follower(s)
User Info
AriaMember
Email
a**@gmail.com
Number
+82 10-****-1234
Referral
https://sadheuk.com
Points
₩3,400
City
NYC 🌐
Tags
Regular
Review
See more
Chat Info
Priority
High
Referral
https://sadheuk.com
Chat Tags
Complaint
Return
Refund
Chat Description
#System_Error
CSAT
2
Chat Goal
Achieved
See more
Events
PageView Today 01:28 PMhttps://shopdemo.com
Yesterday 12
2026-03-28 12
See more

When it matters most, people step in

AI can do a lot, but the most important conversations still need people.
From automation to agent tools, everything works together in one place.

김지은Member
Email
ava@email.com
Phone
+82 010 6318 5725
Address
서울특별시 강남구
Tags
VIPApril Event
Order History
Payment Pending
Linen Dress
2026091160913Credit Card · ₩120,000
Payment Pending
Casual Backpack
20261160913771Credit Card · ₩60,000

Customer context, at a glance

See CRM data before the conversation starts. When you know your customer, every conversation is better.

이지현 고객
00:13
이지현회원4:31pm

어제 주문한 상품은 언제쯤 배송될까요? 연말이라 택배가 많이 밀릴 텐데, 혹시 언제쯤 출고되는지 알 수 있을까요? 이번 주말에는 꼭 받아야 해서요.

박희수4:31pm

네 고객님, 배송 일정이 많이 궁금하셨죠. 주문하신 상품의 정확한 출고 일정을 시스템에서 조회해 드릴 테니 잠시만 기다려 주시겠습니까?

Calls, summarized and recorded

Auto summaries and recordings keep everyone aligned, no details missed.

Platform
Vendor A
Vendor B
Vendor C

Shared conversations across teams

Share conversation history across channels and teams, so everyone stays in sync.

229,098Customers worldwide
1,286,781+Conversations resolved by AI
98%Retention rate

Enterprise-grade security

Learn more
ISMS
ISO 27001/27701/27017/27018
대량문자전송자격인증
APEC CBPR
AWS Qualified Software
G2 Best Support Winter 2024

Works with your existing tools

Learn more
ALF
카페24
아임웹
Shopify
메이크샵
식스샵
고도몰
이지어드민
샵바이
셀메이트

Your AI agent, ready in 3 minutes